{"id":377,"date":"2015-10-20T16:17:29","date_gmt":"2015-10-20T13:17:29","guid":{"rendered":"https:\/\/businessgeorgia.ge\/?p=377"},"modified":"2015-12-01T13:40:53","modified_gmt":"2015-12-01T09:40:53","slug":"sander-schroevers-clarence-van-der-putte-masterclasses","status":"publish","type":"post","link":"https:\/\/businessgeorgia.ge\/ge\/sander-schroevers-clarence-van-der-putte-masterclasses\/","title":{"rendered":"GET CUSTOMERS RAVING ABOUT YOUR BRAND"},"content":{"rendered":"<p>There are many brands that don&#8217;t have the best products but we still love associating ourselves with them. What is the reason, what is the factor that makes an impact on the customer? The answer is: brand transparency.<\/p>\n<div class=\"sc-separator type-thin\"><\/div>\n<div class=\"sc-columns half clearfix\">\n<div class=\"col\"> <span class=\"sc-dropcap\">I<\/span>f there\u2019s one thing these companies are best at, it\u2019s the ability to build an authentic brand. It\u2019s how they\u2019ve become one of the leaders in their market in such a short time span.<\/p>\n<p>The rise of technology and\u00a0social media has given rise to more competition. Since it\u2019s cheaper than ever to start your own business, especially in the software sector, any current or future business will be facing an increasing number of competition in the near future. Consumers want to know is your \u201cwhy.\u201d\u00a0They want to explore why your company does what you do, and how they can participate in the journey with you. <\/div>\n<div class=\"col\"> With the abundance of information available online, consumers have also become abundantly smart. Transparency is the new black. \u00a0This means if you\u2019re not able to bring your customers and fans inside what\u2019s happening in your business \u2014 whether you\u2019re a solopreneur or a 1,000 employee company \u2014 you\u2019re already behind the trend. More importantly, if your competitors are building transparency in the market, you\u2019re already losing trust with your customers. \u00a0We now live in a world where you are 140 characters away from destroying your reputation. Never forget that.<\/p>\n<p>So what does all this mean. What can you do in order to start building this authentic relationship with your audience? Let\u2019s break it down into three simple components. <\/div>\n<\/div>\n<div class=\"sc-separator type-thin\"><\/div>\n<p><strong>Put a face to your brand<\/strong> \u2013 The future of marketing is in platforms. This is why the leading companies are starting invest in online celebrities who have built a thriving audience in their respective platforms.<\/p>\n<p><strong>Shut up with your features<\/strong> \u2013 No one cares that your software loads three seconds faster than your competitors, or that you have the cheapest price in the market.\u00a0People buy on emotions. It\u2019s why they pay $5 for a Starbucks coffee, rather than going to a local cafe next door. Rather than talking about what each of your features does better, expose your \u201cwhy\u201d and become bigger than the product and service you\u2019re selling.<\/p>\n<p><strong>Dare to risk it all<\/strong> \u2013 Be willing to put everything on the line to build your brand\u2019s reputation and serve your customers.\u00a0This can mean sacrificing short-term profits or revealing exclusive information to bring your company to life.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are many brands that don&#8217;t have the best products but we still love associating ourselves with them. What is the reason, what is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[21],"tags":[81,45,83,82],"class_list":["post-377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socio-cultural","tag-brand","tag-marketing","tag-strategy","tag-transparency"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"ge","enabled_languages":["en","ge"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ge":{"title":false,"content":false,"excerpt":false}}},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/businessgeorgia.ge\/ge\/wp-json\/wp\/v2\/posts\/377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessgeorgia.ge\/ge\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessgeorgia.ge\/ge\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessgeorgia.ge\/ge\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businessgeorgia.ge\/ge\/wp-json\/wp\/v2\/comments?post=377"}],"version-history":[{"count":3,"href":"https:\/\/businessgeorgia.ge\/ge\/wp-json\/wp\/v2\/posts\/377\/revisions"}],"predecessor-version":[{"id":601,"href":"https:\/\/businessgeorgia.ge\/ge\/wp-json\/wp\/v2\/posts\/377\/revisions\/601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessgeorgia.ge\/ge\/wp-json\/wp\/v2\/media\/417"}],"wp:attachment":[{"href":"https:\/\/businessgeorgia.ge\/ge\/wp-json\/wp\/v2\/media?parent=377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessgeorgia.ge\/ge\/wp-json\/wp\/v2\/categories?post=377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessgeorgia.ge\/ge\/wp-json\/wp\/v2\/tags?post=377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}